This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

A few weeks ago, I was invited to a podcast by Ms A’qilah Muzani from the UBD Alumni Office.

She's one of the few people who knew us at the beginning.

Not the office version. Not the team version.

The beginning beginning.

The “two iPads and a screen” version.

The version where Amal and I had absolutely no business background, no design background, and no real idea what the future would look like.

Looking back, that sounds terrifying.

Because it was.

I remember driving to Bandar with Amal and questioning ourselves constantly.

Was this the right thing to do?

Should we continue building this?

Should we just go back to job hunting?

Everyone around us seemed to have a plan.

People were applying for jobs. People knew where they wanted to go. People knew what came next.

Meanwhile, we weren't even sure what services we were offering.

We had a desire to build something.

A desire to create change.

And a lot of fear.

The fear part is often left out of stories.

During the podcast, Ms A’qilah asked a simple question.

"How big is the team now?"

I paused for a second.

Then answered.

Around twenty.

Twenty.

Saying it out loud felt strange.

Because in my head, I can still picture those two iPads.

I can still picture the uncertainty.

I can still picture us wondering whether this whole thing would even survive.

And somehow, four years later, there are around twenty wonderful people here.

How crazy is that?

A lot, obviously.

We have an office now.

There are systems. There are traditions. There are inside jokes. There are mottos.

There are people who genuinely care about what happens here.

Sometimes I walk downstairs and hear different conversations happening at the same time.

One team discussing a creative direction.

Another discussing a client.

Someone reviewing content.

Someone pitching an idea.

Some of those projects are national projects.

Some of them would have felt impossible to us four years ago.

And every now and then, I stop and listen.

Not because I need to.

Because I'm grateful.

I've realised something over the years.

Fear has never helped me think clearly.

It makes everything feel urgent.

Everything feels bigger. Everything feels heavier.

Gratitude does the opposite. Gratitude slows things down.

It gives you enough space to see what's already there.

The people helping you.

The progress you've made.

The doors that opened.

The lessons that came from the difficult moments.

The things you once prayed for that have quietly become normal.

And sometimes that's exactly what we forget to notice.

What in your life feels normal today that would have amazed you five years ago?

What prayer have you stopped, because it was answered a long time ago?

What are burdens are you carrying right now that would look very different if you paused and looked at it through gratitude instead of fear?

You see, sometimes clarity doesn't come from looking further ahead, in the spreadsheets, in the plans.

Sometimes it comes from looking backwards long enough to realise how far you've already come.

And to that, Alhamdulillah. Gratitude, always.

Snapshots from our week — the work, the people, and the little victories worth sharing.

Last Friday, Hafiz, Hariisah, Alfath and Iman were in charge of buying the food. As usual, we gathered to share what we were grateful for that day. From the little things to the bigger ones, everyone had something to appreciate. One of the moments were was Stephanie saying she was grateful to Majidah and Iman for taking on the creative workload while she was away.

Before we left the office, we had a quick meeting to go over the beach day plans. We made sure everyone was coordinated and knew what to do on Monday. Most importantly, we agreed that no one would touch or talk about work that day so everyone could fully enjoy the beach day.

Every year, the team looks forward to our beach day. We decided to meet up at Imamull's house before making our way to Pantai Seri Kenangan. Fun fact: we almost called it off because of the dark clouds and strong winds. Thankfully, we decided to take the chance anyway, and we're so glad we did. It turned out to be one of those calm-after-the-storm kind of days. As the winds settled, so did we.

Some of us played football, others built sandcastles, strolled along the shoreline, or simply curled up in the tent with a book and a well-deserved nap. We packed plenty of food and drinks to share, making the day feel even more like a picnic with family.

The best part wasn't the beach itself, though. It was the fact that, for one day, we didn't talk about work. We were simply present, enjoying each other's company and making space to recharge before diving back into everything that comes next.

The media team has been pretty locked in lately, juggling multiple photo and video shoots across different projects. For our Serikandi Restaurant photoshoot, it was Syafiq Syafie's first time joining an AICREATIVV production, and he did a great job. Meanwhile, our intern, Selene, experienced her first corporate shoot during the UNN project, where she took on the role of Production Assistant and helped with the clapper.

Reflecting on the experience, she shared,

We also wrapped up production for Potato Habit's World Cup campaign, and some of the videos are already live, so don't forget to check them out on Potato Habit's Instagram. To top it all off, Judin and Hisham headed over to Peak Sports Hub to cover Frosthaus, capturing people enjoying their cold tub after an intense game of pickleball. Safe to say, it's been a productive few weeks, and we're excited for what's next!

The Unfiltered Journey

It all started with a casual conversation between Haziyah and her former lecturer, Miss Bazilah Asli, during the team’s visit to KIGS for the 20th instalment of the VIBE Exhibition.

One introduction later (Imamull, meet Miss Bazilah), and the idea quickly took shape — inviting KIGS alumni Haziyah and Stephanie back to where it all began, this time as panelists.

Titled “The Unfiltered Journey,” the session saw Haziyah and Stephanie reflecting on their college days, sharing honest insights and real-world advice, all thoughtfully moderated by Miss Bazilah.

Towards the session, Miss Bazilah handed the mic over to Imamull, opening the floor to the team. What followed were impromptu sharings from fellow KIGS alumni Majidah and Alfath, alongside Amal, DB and Hafiz — making the conversation even more dynamic and personal.

Sometimes, the best opportunities really do start with a simple conversation. Here’s to more sessions like this — hopefully with even more of our KIGS alumni (yes, we’re looking at you, Alfath & Maj)

A collection of our latest uploads on our website & socials worth checking out.

Things we’re loving lately, because inspiration hides where you least expect them.

If this series could be described in two words, they'd be satisfying and justified. Teach You A Lesson offers an eye-opening perspective that many people rarely think about, highlighting the role of Korea's Ministry of Education in protecting both students and teachers. What makes it even more compelling is that some of the cases are inspired by true events, giving you even more reason to add it to your watchlist. Starring Kim Mu-yeol and Lee Sung Min, it's now streaming on Netflix.

If there's one tool the media team can't live without lately, it's Epidemic Sound. It has been a huge help in our editing workflow, giving us access to thousands of royalty-free music tracks and sound effects that fit almost any type of content. Whether it's a corporate video, social media reel, or commercial, finding the right soundtrack is quick and hassle-free. It's saved us a lot of time, kept our projects copyright-safe, and helped bring our videos to life. Definitely one of our go-to tools that we'd recommend to any creative team.

Brunei's first all-in-one app! As the only local search engine for Brunei, you can find movies, restaurants, record community issues, local news and more!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

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