This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

Spend 5 minutes with a child. It won’t take them that long.

"Why?”

“How?”

“What does that do?”

“What happens if?”

The questions never stop. Sometimes they’re funny. Sometimes they’re exhausting.

Sometimes they don’t even make sense.

But children don’t seem to care.

They aren’t trying to protect how smart they look.

They’re simply trying to understand the world.

They’re learners. Natural learners.

Then we just changed somewhere along the way.

We grow older, there’s a lot more at stake. Pride. Ego. Shame.

The questions become quieter.

We didn’t stop wondering definitely. The brain works more.

But guess what, we started worrying.

“What if it’s a stupid question?”

“I should already know this”

“I don’t want people to think I’m behind”

So instead of asking, we now ASSUME.

We nod, act like we know what the heck they’re talking about and maintain composure.

We google later. We still don’t understand.

Sometimes even worse. We don’t understand, but we use those words again just to sound smarter that we actually are.

We become hollow.

This happens everywhere, on all levels.

Sometimes someone has an idea.

You can tell that there’s a question sitting in the room, but nobody asks it.

The meeting, discussion, panel, presentation just moves on.

The afterwards, a few hours to days to weeks later..

“I’ve been meaning to ask this..”

This is pretty interesting.

Because the question, more often than not, is not difficult.

The difficulty lies in asking.

Over the years, I’ve met these people, followed them, and studied them

The people who improve the quickest aren’t always the most talented. I mean, I’ve seen them when they just started out.

They have now grown far beyond the rest of the ones who started with them.

What I notice, every single time they appear in talks, or when they’re mentioned in a conversation, or if I meet them personally, there is one distinct trait they have.

They always ask questions. They are always curious.

They don’t challenge, they simply just want to understand better.

They even question their own best works. They’re not interested in fancy compliments, they want constructive criticism.

They have no interest in trying to look smart, they want to BE smart.

They genuinely ask.

When we hear ego, we think arrogance.

Loud people, those who want to be right for no reason, those who put people down, those who don’t want to ask for help because of pride.

Perhaps that isn’t the only version.

Sometimes ego can be:

“I’ll figure it out myself, I don’t need anyone”

“I don’t want to look stupid”

“I’m not learning anything for this talk, waste of time”

“I’ll just stay quiet”

“I already know this”

“I think I’ve reached my cap”

It feels harmless.

It actually kills your growth.

Stay curious.

When was the last time you asked a question you were almost embarrassed to ask?

How many things are you pretending to understand today?

And if a child can ask "why?" a hundred times without feeling embarrassed...

...what changed in you?

Was it knowledge?

Or was it fear, shame, or ego?

Snapshots from our week — the work, the people, and the little victories worth sharing.

Recently, the media team took a road trip to Kuala Belait for a filming session at Serikandi Cafe & Restaurant. Powered by coffee and plenty of creativity, the team spent the day capturing the kitchen in action, the inviting interior, and authentic moments of our talents enjoying the food, which definitely lived up to the hype.

Special shout-out to the Daging Rendang Hitam Manis. Safe to say, it earned a solid chef's kiss. A big thank you to the entire Serikandi team and kitchen crew for the warm hospitality and incredible support throughout the shoot. We truly appreciate all the help in making the production run smoothly.

It was way too hot, so naturally we went on a mission for ice cream — landing us at Sugarsweet BN after hearing about their $0.99 soft serve.

Flavours of the day: pistachio and sea salt (yes, we got both). As if that wasn’t enough to make our day, we also met their Garfield mascot… who somehow survives walking around in that heat (respect).

Of course, the real debate began after: how do you eat your ice cream? From the top, the sides… or are you one of those people?

The AICREATIVV team has a new obsession: Pokémon cards.

These days, conversations start with binder updates (or the lack thereof), latest pulls, and who’s currently winning — or losing — the luck game. It doesn’t stop at the office either, with the team heading out to TCG events after work in search of their next big hit… or to make a little bank from their growing collections.

Safe to say, it’s less “watercooler talk” and more “what did you pull?” now.

Uh oh… it’s that time again — when the office starts sounding like a symphony of coughs and sniffles.

This week, most of the team are masked up in an attempt to keep the germs to themselves (we appreciate the effort). Sending well wishes to Haziyah, DB, Aaqilull, Alfath, and Stephanie — get well soon!

Fingers crossed the list stops here… please

The same group responsible for our ice cream run somehow ended up on food duty this week and Haziyah (our resident “host friend”) ran the operation like the navy.

Together with Iman, Maj and Hafiz, the team switched things up with kelupis and kari ayam as the main stars, with extra nasi lemak on standby for those still feeling a little peckish.

Dessert came in strong with cucur and rice-based kuihs like apam beras and putu piring — and just when we thought it couldn’t get better, Sapek came through with crab ranggoons (thank you, Sapek!!).

Safe to say, nobody left hungry.

A collection of our latest uploads on our website & socials worth checking out.

Things we’re loving lately, because inspiration hides where you least expect them.

It’s officially sick season — and with the office sounding like a chorus of coughs and wheezes, Elroy has stepped in with a recommendation: the African Sea Coconut Cough Mixture.

According to him, it works wonders in soothing coughs and easing that irritating throat, making it a go-to during times like these. If you’re currently fighting for your life against a stubborn cough… this might just be worth a try.

Hafiz’s latest favourite? HMNS Fragrance — and we get why.

Known for its clean, modern scents, HMNS offers fragrances that feel both effortless and distinctive without being overpowering. Perfect for everyday wear, especially if you’re into something subtle but still memorable.

Brunei's first all-in-one app! As the only local search engine for Brunei, you can find movies, restaurants, record community issues, local news and more!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

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