This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

Out of all the conversations we have had with other agencies, one thing keeps popping up: giving proposals before we get a yes on a project.

How far do we go?

A proposal needs work from our side. It needs research and creative thinking, and sometimes it asks the whole team to pause what they are doing to shape an idea for a potential project. Usually, every agency invited to submit is asked for one.

If I think about it from the client’s side, I can see why. It could be a way to test our capabilities, or to see how well we understand their vision. Maybe it is also a way to see how well we would work together.

One proposal does no harm. But imagine ten tenders with very close deadlines, all asking for a proposal. All of that adds up to potentially $0 in business. There is also the worry that an idea, once shared, travels without us. That has happened to us before, so the worry is not made up.

In an ideal situation, I hope both sides can see what this costs the other.

Capabilities can already be judged from past work and past conversations. That puts the work on us: agencies need to make case studies that lessen any hesitation.

I believe ideas should not be free. They belong to the process after kickoff. That way, no creativity is wasted, and no time is wasted.

As much as proposals help clients, they disrupt agencies indefinitely. We also wrote about not getting a project in Spellbook 69, and this feels like the other side of that page.

Snapshots from our week — the work, the people, and the little victories worth sharing.

The team aren't taking this one very well… T1 has officially been eliminated from the 2026 League of Legends World Championship after losing 1–3 to Bilibili Gaming (BLG) in the semifinals.

For context, T1 are the defending world champions, having won Worlds 2025, and were hoping to defend their title. BLG proved too strong this time around, securing their spot in the Grand Final against Gen.G, who defeated Invictus Gaming 3–0.

The Grand Final is set for 14 November, with BLG and Gen.G fighting for the championship. Thoughts and prayers to the T1 fans.

(Admin note: this was update was a personal request from an anonymous team member)

Alfath and a friend brought two agencies together for a friendly badminton match at Net Arena, Tanah Jambu! With the pairings switching every round, the games kept everyone on their toes. SOLOFILMS eventually took the win at 11–9, though Raf and Hisham managed an impressive comeback after trailing by five points. One moment we won’t forget? Judin proudly announcing to look at his jump smash, only for Hisham to call it weird. He hasn’t attempted one since. 😭

We’re already looking forward to the next friendly, hopefully with another agency joining in! But before then, it’s time for the AICREATIVV team to get some practice in, sharpen our skills and come back stronger together. Next time, we’re aiming for that win!

As the months get chillier (well… not quite in this climate), it’s time for the annual holiday relay once again! This time, we’ll be missing Majidah Khirul, Elroy Ramantan and newlyweds Raf Zaini and Syafi ‘Aizzudeen around the office for a little while.

Majidah is off on a well-deserved holiday, Elroy is… being Elroy, and Raf and Judin are off enjoying their honeymoon!

Enjoy your time away, guys! Stay safe, make lots of memories and don’t forget about us while you’re at it. Can’t wait to see what treats and trinkets you’ll be bringing back. See you soon! 🫶

A collection of our latest uploads on our website & socials worth checking out.

Things we’re loving lately, because inspiration hides where you least expect them.

Our multi-talented agency accounts manager slash singer, Ampuan Hafiz recommends Gesture Synth, an interactive music-making experience that lets you create sounds and melodies using simple hand gestures. A fun and creative way to experiment with music, without needing any instruments. Just move your hands and see what you can come up with!

Five days, one stage and countless stories! The Asian Youth Theatre Festival 2026 (AYTF26), hosted by 247 Studios, is happening from 2–6 December at JIS Arts Centre.

Under the theme Looking Back, Moving Forward, expect five days of theatre performances, workshops and cultural exchange. Whether you're planning to catch a single performance or experience the entire festival, there are ticket options for everyone, including free passes for students aged 17 and below!

Early bird festival passes are going for just $25, so if theatre and the performing arts are your thing, here's your chance to get involved.

🎟️ Grab your tickets at cnta.company/aytfbrunei or through the link in their bio!

Brunei's first all-in-one app! As the only local search engine for Brunei, you can find movies, restaurants, record community issues, local news and more!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.