This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

Marketing is often seen as a constant push of promotions, pricing battles, and a showcase of how great your company is.

But let’s shift our perspective—behind every like, comment, and follow, there’s a real person with their own story, feelings, and emotions. We’re communicating with them digitally, but they’re as human as you and me.

So, how can you make your brand’s voice truly resonate with them?

Consider this - why do content creators and influencers tend to have larger followings than most brand or company accounts? It’s because they act human and communicate as humans.

Imagine talking to a stranger who only talks about themselves—90% of the time it’s “me, me, me.” It’s off-putting, right? But if the conversation is balanced, or even focused more on you, it’s much more engaging.

Think of your brand’s social media as a person. If you focus on providing value to your audience rather than just talking about how great your business is, you’ll see higher engagement.

The key is to make your audience feel valued and understood—then watch as that engagement translates into sales.

Our first intern, Batrisyia, introduced us to a funny game: whenever she spotted a yellow car while we were carpooling to lunch, she’d playfully hit the person next to her.

This became a company-wide habit, and soon, yellow cars seemed to be everywhere.

One day, someone asked, “Why are there so many yellow cars lately?” Then someone else asked, “What about red cars?” And none of us had an answer.

This simple game taught us a powerful lesson: our minds are primed to notice what we focus on.

If you ask yourself, “Why am I not good enough?” you’ll find countless reasons and might end up feeling worse. But if you ask, “What can I do to improve?” you’ll discover just as many ideas to inspire you.

Take a moment right now—look around and find something that’s red.

Notice how your mind brings things into focus that were there all along, just waiting to be noticed.

Hi! It's Imamull. Last week, I had the chance to be on Seni Merge's podcast. It was my first time on a podcast, and honestly, I couldn’t sleep the night before. I kept thinking, what if I get stuck or start stuttering? On my way there, I pumped myself up by listening to anime songs—specifically, Naruto Shippuden Opening 16, in case you were wondering.

But it turned out to be pretty smooth! It felt more like a conversation, a really engaging one, and I even forgot the cameras were there. We talked about the creative industry, shared a bit of AICREATIVV's story, and explored ways to tackle the challenges that creatives face every day. I hope that when it’s uploaded, it brings value to everyone who watches!

We recently had a shoot for Kontena Park, and it was an absolute blast with the crew and talents. We're super excited to show you the final results, so stay tuned and keep an eye on KP's upcoming posts!

It was a full day of shooting with the vendors, and while it had its challenges, it was a fun and collaborative experience. Everyone was in the zone, making the whole day truly enjoyable.

If you need an app that lets you take notes without the fuss of complex features, Good Notes is a great choice—it’s been a game-changer for two of our team members in meetings and document handling, and the best part is that it syncs seamlessly across your phone, tablet, and laptop, available on the App Store with an annual subscription!

Lately, we’ve been using Webflow for our website projects and diving into courses to level up our skills—Webflow has been a game-changer, making it easy to bring our designs to life without worrying about how they’ll look on phones, tablets, or desktops.

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you next week!

At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.

We strive for Public Victory. 

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.