The Spellbook Page #5

Brand Podcast, Lowkey YouTube Creators & Illustrator Tips

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AICREATIVV, Elroy Ramantan, Stephanie Yong & Imamull Qhaeer
July 24, 2024

The Spellbook Page #5 | Brand Podcast, Lowkey YouTube Creators & Illustrator Tips

Hi team 👋 Hope you’re having a great week so far.

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Imamull Qhaeer, Co-Founder, CEO

This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

🔦 Highlights

📌 Brand Podcast by Blake Howard

A Change of Brand

We came across a post from @pentagramdesign sharing a short podcast snippet of Natasha Jen and Blake discussing about the explosive rebrand of Reddit. It’s 46 mins and available on Spotify. It’s a deep dive, step by step Q&A of Jen’s thought process – her worries, challenges, plan of action, fears and success.

It’s a very interesting listen that would help us agencies gauge what sort of aspects we should be focusing on (and be worried about), especially when dealing with a brand refresh of a large company. A lot could potentially be at stake, especially with a huge and most likely loyal audience.

A divided opinion is unavoidable, and how do we tackle that? Here’s the podcast link, tune in:

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