This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

That’s the title of the book from Simon Sinek that redefines hiearchy at work.

Business owners - do you ever feel like it’s hard to connect with your team? Do you feel like they bite their tongues in a meeting? That’s how small problems turn into big ones.

The less the team speaks, the slower progress happens.

Our job as a team is to make it normal to say “I don’t know”, “I need help" or “I messed up.” When it is safe to speak, feedback shows up faster.

And when feedback shows up faster, work gets better.

In the book, he mentions that before we even think of tackling external challenges (clients, business, sales), as leaders, make sure that we tackle internal challenges (between the teams) first.

The safer it feels between everyone in the team, the easier it is to handle outside forces. The team will rally together to beat any odds.

Kaizen. That’s AICREATIVV’s motto for 2025. Kaizen means small changes for the better. As our team is growing from 10 to 15, we are looking at improvements of systems.

Something we’ve learned, which aligns with the Circle of Safety, is that we should always: Blame the process, not the person.

That way, we’re tackling each and every problem as a team. No voices are left unheard.

It’s normal to sometimes feel that you’re not who people think you are.

“I’m not good enough”
“I don’t think I’m THAT good”
“Yeah, maybe not for me”

This happens when your self doubt is louder than your own evidence.

That voice gets loud right before it’s time.

The trick is not to argue with it. Instead, out-evidence it.

Recently, we were reworking on our Capabilities Deck — a pdf document of our team, works, about, basically our profile — that we usually send over to clients. We have a section called “Recent Wins” where we share some achievements worth celebrating. We decided to expand that to the whole team rather than keeping it as a section for agency wins.

Instead of struggling to find info, what we gathered made us realise that we’ve done so much as a team in a span of 2 years. So much that we had to cut it down. Collective experience, we called it. We looked at each other in disbelief - and a sense of gratitude flowed in everyone.

Perhaps self-doubt (or agency-doubt in this case), could simply be solved by counting and listing evidences. Small wins, even if they’re small, they stack.

Try it. Keep a simple “receipts” doc: achievements, small wins, things you’ve overcame, good things people say about you, compliments. Let us know how it goes!