This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

That’s the title of the book from Simon Sinek that redefines hiearchy at work.

Business owners - do you ever feel like it’s hard to connect with your team? Do you feel like they bite their tongues in a meeting? That’s how small problems turn into big ones.

The less the team speaks, the slower progress happens.

Our job as a team is to make it normal to say “I don’t know”, “I need help" or “I messed up.” When it is safe to speak, feedback shows up faster.

And when feedback shows up faster, work gets better.

In the book, he mentions that before we even think of tackling external challenges (clients, business, sales), as leaders, make sure that we tackle internal challenges (between the teams) first.

The safer it feels between everyone in the team, the easier it is to handle outside forces. The team will rally together to beat any odds.

Kaizen. That’s AICREATIVV’s motto for 2025. Kaizen means small changes for the better. As our team is growing from 10 to 15, we are looking at improvements of systems.

Something we’ve learned, which aligns with the Circle of Safety, is that we should always: Blame the process, not the person.

That way, we’re tackling each and every problem as a team. No voices are left unheard.

It’s normal to sometimes feel that you’re not who people think you are.

“I’m not good enough”
“I don’t think I’m THAT good”
“Yeah, maybe not for me”

This happens when your self doubt is louder than your own evidence.

That voice gets loud right before it’s time.

The trick is not to argue with it. Instead, out-evidence it.

Recently, we were reworking on our Capabilities Deck — a pdf document of our team, works, about, basically our profile — that we usually send over to clients. We have a section called “Recent Wins” where we share some achievements worth celebrating. We decided to expand that to the whole team rather than keeping it as a section for agency wins.

Instead of struggling to find info, what we gathered made us realise that we’ve done so much as a team in a span of 2 years. So much that we had to cut it down. Collective experience, we called it. We looked at each other in disbelief - and a sense of gratitude flowed in everyone.

Perhaps self-doubt (or agency-doubt in this case), could simply be solved by counting and listing evidences. Small wins, even if they’re small, they stack.

Try it. Keep a simple “receipts” doc: achievements, small wins, things you’ve overcame, good things people say about you, compliments. Let us know how it goes!

After a week of sleepless nights and endless retakes, UsinWise has finally launched with a bang at STPRI. The animation was done fully in house, with characters brought to life by Iman Shamsuddin and Audrey Shafeqa, animated by Dhiyaurrahman Suhaimi, and voiced by Hafiz, Iman, Hisham, Dhiyau. Amal curated the music to accompany the vision brought by Imamull. The inspiration? Pokémon Emerald Gameboy Advance parallax effect if you don’t press the A button for 10 seconds and the opening scene plays in the background.

As the launch of the summer drinks was officiated, the team celebrated great news from T4’s marketing manager, Zana. The lifestyle shoots we did for the two newly released summer drinks, Berry Lemon Punch and Winter Lemon Punch are now in their top 4 bestsellers of the month. AICREATIVV worked on the photoshoots, lifestyle videos, and drink launch video.

We had to be in the pool for this one!

In 2023, Aaqilull Qhaeer was nominated to represent Brunei for FLY in Vietnam. In 2024, Alimin Sofian and Mahmud Aziizi became FLY participants in Laos. This year, Putra, who recently finished his internship with us as part of the media team, flew to Busan, Korea to be the 4th member of AICREATIVV to represent the country for FLY. (Yes, we cried sending him off).

Imamull recently bought a desk lamp - because his eye strains from being in dark rooms. He said it’s one of the best purchase he’s made this year. It’s sleek, minimal and highly functional.

Raf hasn’t been quiet about her latest addiction, Ayam Gepuk. So far, half of the team has tried it. If you love chicken, or spicy food, please have a look at @ayamgepukjatcooks

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you next week!

At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.

We strive for Public Victory. 

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.