This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

Everyone talks about “building a network.” But no one really talks about how.

It’s not about collecting name cards or adding people on LinkedIn. A real network comes from real connection, the kind where you talk about things that aren’t work. The movies you love. The fears you have. The things that make you, you.

In The Unfair Advantage, Ash Ali and Hasan Kubba talk about how real opportunities come from genuine relationships, not strategic ones. When you stop trying to sound impressive and start being honest, people can finally see you. That’s where the real magic happens.

The fastest way to break trust is to ask before you give. Relationships don’t start with a favor — they start with effort.

Maybe that means helping someone out, sharing something useful, or simply showing up to support what they’re building. Give first. Because if all your relationships stay “professional,” they’ll always stay surface level.

It’s the shared jokes, small kindness, and quiet understanding that make things real. When that happens, you stop being a contact, instead, you become part of someone’s circle.

At AICREATIVV, we’ve seen how much better things flow when people drop the act. When clients become friends. When conversations feel less like presentations and more like stories.

Real goals are built when we stop hiding behind titles, and start connecting as people.

So give. Be genuine. And when you finally ask for help, it won’t feel like asking. It’ll just feel like two people helping each other grow.

Snapshots from our week — the work, the people, and the little victories worth sharing.

Starting from 1st October until the end of the year, two new interns from KIGS are joining in. Alfath Sellahuddin is part of media team, supervised by Hisham Firdaus and Alimin Affendi, and Majidah Khirul is part of the creative team, supervised by Stephanie Yong. Both of them have been fitting in quite well - but they are moments when the team’s energy may be too much (but not for long, we’ll crack them).

After some long hours of working on two national level books over the past few weeks — Centsibly for BDCB and Strategic Planning for MOH — the creative team is going on break starting tomorrow until the end of the week. They deserve it! See you soon, Amal Osmera, Iman Shamsuddin and Stephanie Yong!

Stac Patisserie and Kedai Urut Seminyak (KUS) have agreed to sign with our package for a whole year. So far, the creative direction, strategy and early meetings have been fruitful. We can’t wait to share what we have in store! This also means that our quota for SME’s are getting taken - if you’re interested, call us soon! We like to max it out at 8 SME’s, no more, to ensure we focus on quality.

Ever since Haziyah Azalmey and Nuur Batrisyia Ali joined the business team, the emails come in like crazy. We’re packed with preparing quotations and cost breakdowns between meetings that are booked (sometimes even without us knowing). With two girls joining to cover for the marketing and handling the CRM, everything is organised and efficient! As much as Elroy Ramantan, Ampuan Hafiz and I (Imamull Qhaeer) are gasping for air, we are having a blast.

Things we’re loving lately, because inspiration hides where you least expect them.

Hisham Firdaus recommends a pouch he got from Temu. As part of the media team, SSD’s and HDD’s are as important as his own phone. He is going nowhere without them.

How did we not know about this? There’s a LIKE JENNIE dance cover by XENT Studio posted 3 months ago! It’s so damn cool! We put it on our TV and the team was vibing to it, especially Alimin Affendi, who’s a big Blink (Blackpink fan)

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.