This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

Most people see the launch, the logo, the final post. But not the hundreds of quiet choices behind it. The 3 a.m. edits. The meeting that didn’t go as planned. The sketch that almost made it.

In The Practice, Seth Godin calls this “shipping creative work.” The act of showing up and delivering again and again — not because it’s perfect, but because it matters. The hidden work isn’t glamorous, but it’s what builds trust, both with the world and with ourselves.

At AICREATIVV, this is the part we’ve learned to love! The long WhatsApp threads at midnight, the weeks between idea and approval, the feedback that stings but makes it better.

That’s the real process. It’s where the heart of the work lives. Where ideas grow quietly, before anyone claps for them.

Austin Kleon writes, “You can’t find your voice if you don’t use it.” Every draft, every small release, every failed version — that’s us using it. Practicing in public, so that when it’s time to deliver, we’re not waiting for permission.

The hidden work is what makes the visible work possible. And sometimes, sharing that in-between — the doubts, the process, the almosts, the “what even is this” — is what makes the output gain more value.

You may forget that showing work isn’t about showing off. It’s also about letting others know that building things is hard for everyone, but worth it anyway in the end. We’re talking about the process.

So keep showing up. Keep shipping. The applause is nice, but the quiet hours are where the real magic happens.

Snapshots from our week — the work, the people, and the little victories worth sharing.

After a few long months of work, we’ve decided it was time to chill and give the break that everyone deserves. From 23rd-27th October, the whole team will be off — no office visits, no laptops, no work conversations. That’s going to be happening next week!

Last weekend, Creative Designer & Marketer Haziyah Azalmey and her team from Parallel Play were invited by Tina Afiqah of Parabelle Studios to host a sharing session and mini workshop for the Parabelle Studios interns at Rattan House crafts café. The casual discussion covered topics such as animation, project management for their upcoming Spectrum exhibition, pricing, and general creative industry insights.

Haziyah also conducted a short session on visual hierarchy, aimed at helping the interns prepare for their next assignment — a book cover design project. The interactive workshop concluded with a quick design sprint, allowing participants to apply what they learned in real time. It was an inspiring afternoon of creativity and collaboration, reflecting AICREATIVV’s continued spirit of sharing knowledge and supporting local creative growth.

The whole creative team had a full sprint on the creative direction last week and we’re stoked. The media team just finished all their pre-production and shoots are starting this week. We can’t wait to show XENT Studio to you guys!

To show you what it’s like in the post-production stage, we’re releasing BTS/Editing reels on Instagram and Tiktok. Do have a look to see a glimpse of how our team works before the final draft gets pushed to the public.

Yes, we’re obsessed with IKEA. But no one can beat Elroy Ramantan’s obsession with having all things IKEA. As we are working on our latest portfolios to print, we’ve already got 4 frames (50×70cm ones) delivered by our good friends at Furnsmart. The walls will be filled more the next time you come to visit us.

Things we’re loving lately, because inspiration hides where you least expect them.

When Amal Osmera was looking for a “girlier” work bag that is also safe for a laptop like the line by Bellroy, Haziyah Azalmey came to the rescue.

It’s ergonomically friendly with a cute design, a lot of cute colours too (although she settled for black), has a lot of compartments, including a laptop pouch that can fit her 14” MacBook, easy side zip access, front pocket has a magnet to prevent things from falling out.

She uses it for both work and travel.

Gmail can be overwhelming with all the buttons and options on all corners of the screen.

If you use Gmail and have 100 emails everyday, and you’d like to go back to a specific email, just click on this button - it’ll bring that email to Google Tasks, and you’ll have access to it on your side bar!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.