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Imamull Qhaeer, Co-Founder, CEO

This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

🔦 Highlights

🪄 Spells

One big idea we’ve learned each week, shaped into words you can carry forward.

The “We” behind the work

When work becomes shared

Every project we do starts with one idea, but it never stays as one.
Someone adds a thought. Someone shapes it. Someone questions it. And before we know it, that one idea turns into something no one could have done alone.

That’s the magic of collaboration.

It’s not just the people in the same office. It’s the freelancers who bring a fresh eye. The partner agencies who challenge how we see things. The clients who trust us enough to create with us, not just for them.

The truth is, the best work rarely belongs to one name. It belongs to the “we.”

Collaboration, not competiton

At AICREATIVV, we’ve seen how creativity grows when walls come down.

When a designer learns from a media editor. When a freelancer gives a note that changes everything. When an idea from someone quiet in the corner becomes the headline that ties it all together.

Simon Sinek once said in his book Leaders Eat Last,

“When we help each other, we build trust. When we trust each other, we build greatness.”

That’s what we believe too. It’s why we celebrate not just what gets made, but who helped make it, even if they were only there for a short part of the journey.

Growing together

Collaboration does not mean the loudest voice in the room. It’s about more about listening. About seeing the small strengths in others that fill the gaps in us.

Every time we partner with someone new — a filmmaker, a strategist, a student, an intern or even another agency — we leave a little better than before. Because learning from others is how we keep growing.

The work becomes the proof of that. The designs, the videos, the ideas. They’re not just outcomes or deliverables. They’re proof of collaborative successes.

To us, that’s the real win. The “we” behind the work.

🤳 Updates

Snapshots from our week — the work, the people, and the little victories worth sharing.

Sending those who went away for vacay!

Acap slightly late on sending the team off.

Elroy featured in BIG Magazine!

Bangkok Illustration Fair (BKKIF)

The 8 people that went to Bangkok who promised not to splurge did not keep their promises at all. Over 200 artists sprawled the venue, it felt like a maze to just go around. That day, we probably spent more than half of the day walking through the aisles and buying artworks. We gathered at the hotel at night and showed each other’s haul.

Meanwhile…the Guardian of the Office

Yes, we left the office for 5 days. So automatically the person who did not go to Bangkok, who also coincidentally lives 3 minutes away from the office became the Guardian. Enter Hisham Firdaus, who is also in charge of all the media being posted here on Spellbook!

Sham Lord!

Ensuring unnecessary lights are off.

Ensuring necessary lights are on.

Fridge is good. Electricity didn’t run out.

Spooky Season

The day we got back to work, we decided to dress up. Here’s some snapshots and videos taken on the day. Could you guess what every one dressed up as?

WE DRESSED UP!

Back to work, feeling energised

On Tuesday, 28th October, the whole team came back from a well deserved break. After a quick sync with the team, we all shared what we did the past week during break, and got back on track with the work that’s pending. As much as it felt heavy, this time we’re happy to get back on it. Look forward for more projects and works coming out until the end of the year!

We’re considering to join KLIF next year

So we’ve seen KLIF 2025, and just recently we’ve seen BKKIF 2025, we’re considering on going again next year for KLIF 2026. But one thing stuck our mind - what if we enter as a company? We’ll create original artworks, we’ll collaborate within the creative team, and actually create art and become a vendor? We’re probably going to get our hands in this. We’ll share the updates!

In the meantime, have a read on our experience at KLIF 2025 here!

X.EDC Vol. 2 Logo Reveal

Today, XEnt Studio debuted our work with them, the new X.EDC Vol. 2 logo on IG! More posts are lined up these next few days so stay tuned. Creative freedom — that’s why we love this project.

Kudos to our creative intern from KIGS Majidah Khirul who designed the logo and Dhiyaurrahman Suhaimi who brought the animation to life!

Instagram Reel

Recommendations

Things we’re loving lately, because inspiration hides where you least expect them.

Yukazan Fevercare Medical Cool Gel Patch

If you’re feeling feverish, Nuur Batrisyia Ali has a great suggestion. According to her:

It’s not as sticky, easy to use and lasts a lot longer (more than 8 hours) compared to the other brands. It even still stays cool for much longer than advertised!

Penchetak

We’ve printed all of our collaterals at the office in bulk, from stylescapes, different sizes of posters and cards. Imamull Qhaeer recommends Penchetak!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

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