This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

An old team member came to visit.
She walked in, smiled, looked around the office, and after a few minutes she quietly said, “The tension here feels different.”

How? She wasn’t even here. Probably only after working hours for Thai movies.

She had no context.
No updates.
No backstory.
But she felt something in the air.

Her words surprised me.
Because on paper, everything looked fine.
Work was moving.
Output was strong.
Quality was high.

But somehow the room felt heavier.
The laughs were softer.
The side jokes were fewer.
Conversations outside of work felt shorter.

Something inside us had changed, and we did not notice.

Her comment stayed with me and Amal.
It made us ask ourselves a few questions.

What happened to the fun we had?
The loud laughs that carried across the stairs,
The easy flow of sharing ideas,
The comfort of sitting together without feeling guarded.

Why was the room so serious now?
Why did everyone seem careful, even when nothing was wrong?

Maybe we were still working well.
But we were not being human together.

So we started small conversations.
One to ones.
Group talks.
A few post mortems.
Nothing dramatic.
Just honest check-ins.

And suddenly things began to surface.
Some big problems.
Small unsettled feelings.
Tiny frustrations.
Quiet misunderstandings.
Little things left unsaid for too long.

This is normal for teams who feel like friends.

Humans grow.
People change.
Seasons shift.
But connection always needs maintenance.

We chose to deal with it.

A few days after all the conversations, something beautiful happened.
The room felt lighter.
The jokes returned.
The small cheers returned.
Someone said, “Let’s do this,” and it sounded alive again.

We realised something simple.
When communication pauses, tension fills the space.
When communication opens, belonging returns.

A team is not supposed to feel perfect all the time.
A team is supposed to feel real, honest, and willing.

And that is exactly what happened.
People spoke.
People listened.
People understood each other better.

The work stayed great.
But now the people behind the work felt great too.

Some truths that surfaced this week, that we should reflect on.

We grow when we talk.
We get closer when we listen.
And we feel lighter when we remember that no one is doing this alone.

Snapshots from our week — the work, the people, and the little victories worth sharing.

To celebrate a year of hard work, we gathered the whole team (including our past interns) — for a night of gift exchanges, games, good food, and karaoke that went on way into the night. Here’s to a fulfilling year behind us, and to everything 2026 has in store!

Last weekend, the team was up bright and early for Boeffi: Beat the Clock, where we came on board as the official creative media partner to capture all the action. From fast-paced challenges to high-energy team moments, it was a fun (and very early) morning well spent. Huge shoutout to Rusydinul Aiman and Hisham Firdaus on photo duty, Aaqilull Qhaeer and Alfath Sellahuddin on video, Alimin Affendi handling live coverage — with Imamull Qhaeer and Raf Zaini also on-site.

As a fun coincidence, Aaqilul and Alfath also caught up with a team for a quick interview before the race began — and that very same team, which consisted of some very familiar faces, went on to secure 1st place. Guess we know who to interview next time.

Keep an eye out for the content we’ve got coming your way!

We won’t be seeing our lead creative designer, Iman Shamsuddin, until next year. If you’re wondering where she’s disappeared to — she’s currently 4,254 kilometres away, celebrating her honeymoon with her husband. Enjoy the well-deserved holiday, Iman — we already miss you!

For an upcoming client project, we’ve hired our former interns Liza Jayan and Audrey Shafeqa to be part of the shoot as talents!

By the time you receive this in your inbox, the team will officially be on holiday from 24th December to 28th December!

Things we’re loving lately, because inspiration hides where you least expect them.

Calling all hobbyists and art enthusiasts! Do swing by Hobby Hangout: The Final Quest at ICC Berakas this coming weekend — expect artist alleys, collectibles, cosplay, F&B vendors, and plenty more to explore, there is surely something for everybody. Plus, our creative designer & marketing team member, Haziyah Azalmey, will be there at Booth A32 (Musyawarrah Hall) with her creative collective, Parallel Play. Come say hi and check it out!

Nuur Batrisyia Ali has a new dessert obsession she thinks our readers should try — the matcha miso muffin from Top Nosh. In her words, it’s “sooo good, the flavours balance each other well and it literally melts in your mouth!”

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

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