This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

One big idea we’ve learned each week, shaped into words you can carry forward.

When you lead a team, your instinct is to step in.

Someone asks a question.
You answer.

Someone shows a draft.
You comment.

Someone hesitates.
You solve.

For a long time, that felt like the right thing to do. Leaders solve problems. Leaders move things forward.

But over time, I started noticing something.

When answers arrive too quickly, people stop searching for their own.

The room becomes quieter.

The idea is someone will say something,
so it’s better to not say anything at all.

And very often, that someone was me.

Since late last year, I’ve been doing it different.

Speaking a little less.

Listening a little longer.

Letting the room sit with the question before jumping in.

And when there’s space in the room, something changes.

People step in.

Someone suggests an idea.
Someone else builds on it.
Another person finds a better angle.

Questions turn into discussions.
Discussions turn into solutions.

The room keeps moving.

I still feel the urge to jump in sometimes. Old habits take time to soften.

But the more space appears, the more the team fills it.

Leaving me with room to think about systems.
To think about the business itself.

When we talked about trust in the office, we also started noticing what makes it easier for people to step up.

Things that help

Clear briefs.
Clear ownership of tasks.
Room to try ideas without immediate judgement.
Conversations that stay focused on the work.
Trust that mistakes will be treated as part of learning.

When these exist, people naturally take responsibility.

They show up with ideas.
They solve things faster.
They care more about the outcome.

You can feel the shift in the room.

We also noticed a few things that quietly slow teams down.

Things that don’t help

Hovering over every step.
Checking everything too early.
Turning every discussion into a correction.
Jumping to conclusions before hearing the full thought.

When these happen, people become careful.

Ideas arrive slower.
Energy drops.
Work isn’t that fun.

Creativity needs oxygen.

And oxygen often comes from space.

So this part is simply a thank you.
(If the team is reading, that is.)

To the team that keeps bringing ideas to the table.
To the team that pushes each other to do better work.
To the team that carries projects forward without waiting for instructions.

Trust only works when the people receiving it take it seriously.

And you have.

Watching everyone grow into their roles has been one of the most rewarding parts of this journey.

The office feels different these days.
Thank you for giving a shared sense of responsibility.

Thank you for showing up the way you do.

Snapshots from our week — the work, the people, and the little victories worth sharing.

Imamull hosted the team for a sungkai gathering at his home in Tutong, where everyone showed up dressed their best. It was a full house — with interns, as well as his family and relatives joining in for the evening.

The night was filled with little moments: a surprise belated birthday celebration for Liza, a horror movie session led by Faiqah (which had everyone stationary in front of the tv), and ending things with a round of fireworks.

A wholesome night, good food, and even better company.

Haziyah and Batrisyia spent their Sunday afternoon at FLY Movement for the second Move with Moom session hosted by Kinship. This time, participants got to try aerial hammock yoga, guided by Charlotte — equal parts challenging and fun.

Raf and Judin joined in for the second half, where the session shifted into a more mindful note, with a sharing by @nourishbyshaz on curating balanced iftar and sahur plates. A well-rounded afternoon of movement, learning, and #ForHealth moments.

Elroy Ramantan recently represented Brunei at the ASEAN Future Forum NextGen Workshop 2026 in Jakarta — a two-day programme bringing together young leaders from across ASEAN and the UK. Organised by the UK and the Diplomatic Academy of Vietnam, the workshop focused on understanding ASEAN systems and future directions, with discussions on key regional issues such as digital governance, energy, and security. Through simulations, negotiations, and hands-on activities, participants were given a glimpse into real ASEAN-style decision-making.

Alongside 23 other youth delegates, Elroy explored how young people can contribute to the region’s future, leading up to a Youth Roundtable in Hanoi where a Youth Vision Statement 2030 will be developed. Big congratulations to Elroy (and fellow Bruneian representative Nur Farah Aliaa) for flying the flag and being part of shaping conversations for ASEAN’s future!

A collection of our latest uploads on our website & socials worth checking out.

Things we’re loving lately, because inspiration hides where you least expect them.

Raf Zaini recommends a podcast by Adam and Izzy — her go-to listen when she wants something light and easy. She enjoys it because it feels like you’re part of a group conversation, with episodes covering everyday topics like health, travel, recommendations, and funny moments. A casual, comforting listen you can put on anytime.

Nuur Batrisyia Ali recently subscribed to Apple Arcade and has been putting us onto Nekograms — a cute, cat-themed puzzle game that’s simple, satisfying, and slightly addictive. Perfect for quick breaks in between work (or when you just need a little serotonin boost).

Brunei's first all-in-one app! As the only local search engine for Brunei, you can find movies, restaurants, record community issues, local news and more!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you on the next page of the Spellbook.

At AICREATIVV, we aim to make everyone who engages with us 1% better—from clients to community. Public Victory, always.

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

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