The Spellbook Page #11 | Kaizen, Sunflowers & Au-someness
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This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:
🔦 Highlights
📌 Kaizen Method
Let’s Dive In
Kai means change while Zen means good or improvement
Together, it means change to improve.
Its usual translation means continual improvement.
In the West, this is famously known as the 1% better everyday derived from the book: Atomic Habits highlighting that small changes may seem insignificant but over time, they lead to exponential growth.
Iman going through The Economics book for layout inspiration
Focus on the Journey, Not Just the Destination
Creatives; this mindset would be helpful for us!
We often focus on results—the final product and how it's perceived by others.
Applying this approach shifts attention to the small steps that shape the final result: gathering inspiration, making edits, finding shortcuts, refining workflows and generating ideas.
Fitting this into the creative process brings purpose and structure to our efforts.
📌 Sunflower; the Flower and the Roots - Marketing
Seth Godin’s Sunflower Theory under “This is Marketing” highlights the importance of focusing on your passions and strengths to attract the right audience and build lasting connections.
What Is It
The Sunflower: the aesthetics including how good it looks like, how well the photo’s lit, how cool the edits are, how deep the sound design is and how clever the logo is.
The Roots: the actual strategy and reasons behind these creative decisions, the thought process behind the messaging, the intended or targeted audience and so on.
Recent shoot for Kontena Park
Course of Action
Most of Brunei’s marketing focuses more on the sunflower, without little to no attention to the roots. What happens to a flower that doesn’t have healthy roots? It wilts.
At one point, without delving into strategy, a marketing campaign or a brand will fall apart including businesses tied to it for example when customers don’t feel like they “belong” or are “associated” with it.
Before jumping into creativity, dive into strategy.
🤳 Updates
Ex IBTE Interns Sharing Their Journey
Left to right: Muna, Liza, Limin, Aiman and Zaid
AICREATIVV's former interns—Zaid, Alimin, Aiman, Muna and Liza—recently shared their experiences with 118 final-year Business Management students at IBTE Business Campus. They offered practical tips and insights on transitioning from student life to internships, discussing challenges, personal growth and the importance of mindset in preparing for future placements.
With the right mindset and support, growth and success are achievable exemplified by Alimin and Zaid, who overcame their fears during their internships.
Media Team Captures Parabelle Studios' Day of Au-someness
One of the organisations that supported the event
Parabelle Studios hosted “A Day of Au-someness” to champion autistic children and honour Neurodiversity at the Health Promotion Centre.
The event had booths selling merchandise, where part of the funds will go to organisations supporting autism.
AICREATIVV’s media team assisted Parabelle Studio's founder Tina Afiqah, with event coverage aiming to provide photos and videos that will enhance her ongoing efforts to raise awareness.
Stephanie, Rafidah and Hisham Joins AICREATIVV
Steph with her Happy Halloween Party Series Labubu
Hisham in his comfortable corner
Rafidah (or Fifi) chilling by the end of the corner
Steph; previously an IGS designer intern at AICREATIVV, joins full time as a Junior Creative Designer handling projects like Kontena Park and Marae Kai.
Rafidah; previously a journalist, joins full time as AICREATIVV’s Creative Copywriter — involved in content, brand strategy and social media marketing.
Hisham; previously a media intern, joins us as Media and Editor to work on media projects with Amaru (The Head of Media) and Aaqilull (Media and Editor).
✨ Recommendations
Scanning as PDFs from your iPhone
Did you know you can easily scan PDFs using your iPhone’s Notes app? Just open a new note, tap the camera icon and select "Scan Documents" to quickly digitise important papers on the go. Digitalising your documents has never been easier!
Blazing Fast External SSD for Media
Priced at BND222, the ADATA SE880 is an external SSD with a read/write speed of up to 2000 Mbps. It features a Type-C connection and is compatible with consoles like the PS5 and Xbox, making it versatile for gaming. It's particularly useful for us—as we work with 4K footage on the go. We purchased this from Chong Hock.
If you want to read the previous pages, head over to this link right here:
That’s all for this week. See you next week!
At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.
We strive for Public Victory.
Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.
Let's unlock the magic of strategic design.
We hope this brought you value.
Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.