The Spellbook Page #12 | Stylescapes, Around Cafe & Popmart
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This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:
🔦 Highlights
📌 Stylescapes & Aligning Visually
Meetings between a client and an agency are one of the most exciting parts of any project. From brainstorming to pitching ideas, creativity is buzzing!
After that, the agency heads to the creative team and the excitement continues to build.
But when the ideas finally come to life visually, that's where the confusion often starts. Despite all the hours spent crafting designs for them, the concepts get rejected, tweaked, revised or even sent in a completely new direction.
Iman, our Lead Creative Designer’s Stylescape for Kitani Kreatif
Enter Stylescapes!
Solve this problem with stylescapes — a long visual compilation the agency puts together to make sure both sides are on the same page visually. It’s all about aligning the vision with the target audience.
Take the word “epic,” for example. To the client, "epic" might mean Transformers, while the agency is picturing big skyscrapers.
Even though everyone’s using the same word, they’ve got different images in mind!
A Stylescape sample by our Creative Designer, Azizi
Stylescapes help:
Reduce endless revisions.
Help both sides collaborate more effectively.
Keep the whole creative team working in the same design direction.
Remove personal preferences from the equation, focusing instead on what resonates with the target audience.
In short, stylescapes make the process smoother, ensuring strategy and design are in sync.
Stephanie, our Junior Creative Designer’s Stylescape work
📌 Content Strategy: story-telling and scenarios
Back then: marketing worked even when businesses were pushy.
Telling people your brand is the best.
Telling people why they need your product
Bending the truth (or even lying) about your product’s flaws.
Nowadays: marketing is all about content. Conventional marketing is just noise.
Strategy now drives marketing. It's not about the brand or product anymore — it's about the people.
Customers buy because your story or brand resonates with them.
The key question is, “What’s in it for me?”
A good strategy doesn’t leave the audience guessing; it paints a clear picture.
The more they can picture your brand ingrained in their life, the better.
If they feel like they belong in your community, they’ll stay loyal and become your advocates.
🤳 Updates
Revamping KIGS’s Safety Video Revamp
AICREATIVV is working with KIGS to revamp their safety video, bringing it up to professional media standards. This project gives the students hands-on experience in media production while creating a polished video they can proudly add to their portfolios.
The new video will be shown at KIGS events, ensuring a safe and professional atmosphere. It replaces the outdated version, reflecting the college’s commitment to quality as a media-focused institution. This collaboration follows the signing of an MoU between KIGS and AICREATIVV at the 15th "VIBE" creative exhibition.
The video on safety briefing for KIGS
SME Packages
After meeting with over 30 SMEs, we discovered three key insights:
consistency is crucial for social media
building a community matters more than the follower count
many competitors focus on looking good instead of connecting with their audience.
Most importantly, staying consistent beats going viral.
Giving a talk on our social media marketing
With this in mind, we designed three tailored packages to help SMEs maximise their potential and strengthen their community presence. Each package is strategy-focused, uses multiple media formats to reach a broader audience and repurposes content for top platforms like IG and TikTok.
Interested? Explore the packages at aicreativv.com/sme
✨ Recommendations
Discover Around Cafe; Happiness Around the Corner!
Tucked away in Rimba, Around Cafe truly lives up to its tagline: Happiness around the corner.
We’ve been in love with their spanish latte, and they’ve been releasing creative drinks like Late’ly and the Cinema Latte during the recent 7th Coffee Convention!
Their cozy atmosphere and creative drinks keep us coming back — especially for their delicious Spanish latte! At the recent 7th Coffee Con, they wowed the crowd with exciting new creations like the "Late’ly" and the "Cinema Latte."
What makes this spot even more special? One of our former interns, Limin, is a co-owner! He’s not just an exceptional barista, but one of the warmest, friendliest faces you'll meet behind the counter. Stop by and see what makes Around Cafe a local favourite!
Our Team's Growing Popmart Obsession
Our designer, Stephanie, admits she’s the one who kicked off the Labubu obsession in the team—she even dragged everyone to queue at 4am for the Labubu Fall in the Wild release! Now, Zizi and Hafiz have caught the Labubu bug too and the team’s Popmart collection is growing fast with Skullpanda, Kubo, Hirono and Pucky joining the mix. With new series dropping almost every Friday, we’re always on the lookout for what’s next!
Our Fall in The Wind Labubu collection!
Labubu blew up after Blackpink's Lisa started hanging them on her bags and it’s been chaos ever since. Resellers charge up to four times the retail price and releases sell out in seconds. Rumor has it that a new Labubu series (V3) is coming soon!
Our Kubo army!
If you want to read the previous pages, head over to this link right here:
That’s all for this week. See you next week!
At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.
We strive for Public Victory.
Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.
Let's unlock the magic of strategic design.
We hope this brought you value.
Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.