The Spellbook Page #13 | Gen Z's flipping the Marketing Funnel, Website Design & Trello

This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

🔦 Highlights

• The Spellbook Page #13 | Gen Z's flipping the Mark …

  • 📌 Gen Z’s Flipping the Marketing Funnel

  • “Awareness > Interest > Decision > Action”

  • 📌 Out of Time? Rethink Time Management!

• 🤳 Updates

  • Diving into Website Design

  • Recent shoots

• ✨ Recommendations

  • Trello Board

  • Table Lamp from Bobby Electronics

📌 Gen Z’s Flipping the Marketing Funnel

Traditionally, the marketing funnel ends with a purchase.
It starts with:

“Awareness > Interest > Decision > Action”

Gen Z has completely changed this!

Ever since the rise of content on social media, we’ve seen communities everywhere. You’re definitely part of it, even if you don’t notice it.

Consumers now don’t buy after watching an ad, but will only consider purchasing after continuous reviewing, participation and consideration, after discovering a “tribe” of a brand.

This can also be seen in the shift of content brands make. Notice how big brands now no longer create content or ads about a product, but rather curate content around the product which fits “perfectly” into your lifestyle.

The most important part of marketing is now loyalty. Before we even consider a purchase, we’ll find ourselves scrolling through the content, relentlessly trying to relate it to our lives and when it hits the right spot, that’s when we move the item(s) into our carts.

So, businesses thinking of marketing strategies; rather than focusing on your features or why you’re the best, think about scenarios about why it’s the best for them, your target audience.