This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

Traditionally, the marketing funnel ends with a purchase.
It starts with:

Gen Z has completely changed this!

Ever since the rise of content on social media, we’ve seen communities everywhere. You’re definitely part of it, even if you don’t notice it.

Consumers now don’t buy after watching an ad, but will only consider purchasing after continuous reviewing, participation and consideration, after discovering a “tribe” of a brand.

This can also be seen in the shift of content brands make. Notice how big brands now no longer create content or ads about a product, but rather curate content around the product which fits “perfectly” into your lifestyle.

The most important part of marketing is now loyalty. Before we even consider a purchase, we’ll find ourselves scrolling through the content, relentlessly trying to relate it to our lives and when it hits the right spot, that’s when we move the item(s) into our carts.

So, businesses thinking of marketing strategies; rather than focusing on your features or why you’re the best, think about scenarios about why it’s the best for them, your target audience.

The general complaints we always hear from our peers are that there’s too much work, not enough time or worse, both.

In “Time Management”, a book by Robert M Hocheiser, he discusses the common symptoms of bad time management and introduces multiple ways to go about it. The big surprise we learned is that most of these problems stem from how we think.

People who feel swamped would usually:

One way to handle this would be to formalise the process.

The next time you think you don’t have enough time, think again! You do have the time but only if you have the guts to make difficult choices.

Here’s what you can do:

We’ve been exploring website design and development in collaboration with our partner, Dream Fighters (now known as Bunshin).

The AICREATIVV team will lead the design, content and UI/UX aspects, while Bunshin will focus on development.

Over the past few months, we’ve been working on four client websites and we are thrilled to share the results soon.

Bunshin is a Web Development Agency in Brunei specialising in brand identity design, visual effects and collaborations with notable clients like Hyundai Brunei. They focus on delivering memorable branding solutions. Explore more at Dream Fighters.

In the recent weeks, our media team has been involved in multiple shoots, from corporate to SME gigs. Here are some BTS from the shoots at Glasshaus Coffee and Tenun.

When AICREATIVV first started, we had issues updating clients on our progress. This included pinpointing where we were in the project timeline, gather comments or feedback, assign specific tasks to a member or control which information to share with clients.

We then found Trello and solved all these problems!

Oddly, all our members like to work in a cozy, moody environment. On one of our recent lunch breaks, we decided to stop by Bobby Electrical Co. in Gadong and found this lamp! It’s compact, moveable and rechargeable with 3 different light settings and controllable intensity! Super valuable purchase at around 30 BND!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you next week!

At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.

We strive for Public Victory. 

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.