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- AICREATIVV | The Spellbook Page #16
AICREATIVV | The Spellbook Page #16
It's Not About You, It's About Them, Content Creation Loop
AICREATIVV, Mahmud Aziizi, Hisham Firdaus, Rafidah Hamit & Imamull Qhaeer
January 13, 2025
The Spellbook Page #16 | It’s Not About You, It’s About Them, Content Creation Loop
Hi team 👋 Hope you’re having a great week so far.
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This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:
🔦 Highlights
📌 It’s Not About You, It’s About Them
When businesses think about making ads, they tend to think more about how to make their product look good.
Features. Looks. Aesthetics. Jargons. Complex words that most people won’t understand. You name it.
The problem is - the audience wouldn’t understand fully and it doesn’t reach them. The message you’re trying to convey seems good only because you understand it.
Shift that perspective.
How can you make them understand and be interested? Better yet, how can you make them imagine they already use your products?
The idea is to put your products into scenarios your target audience can relate to. Paint a picture of how it’s like to have your products in their lives. What’s it like in their POV? How can your product fit in their lifestyle?
Summary:
Product + Target Audience + Relatable Scenarios
= Memorable Ad
Our team member Leemin learning the essentials of making an ad memorable.