This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

When businesses think about making ads, they tend to think more about how to make their product look good.

Features. Looks. Aesthetics. Jargons. Complex words that most people won’t understand. You name it.

The problem is - the audience wouldn’t understand fully and it doesn’t reach them. The message you’re trying to convey seems good only because you understand it.

How can you make them understand and be interested? Better yet, how can you make them imagine they already use your products?

The idea is to put your products into scenarios your target audience can relate to. Paint a picture of how it’s like to have your products in their lives. What’s it like in their POV? How can your product fit in their lifestyle?

You have an idea, you execute it, pour your heart out. When it doesn’t do well, you come back to the drawing board and you repeat. Does this frustrating loop sound familiar?

Sometimes what you personally like does not equate to what your audience may like.

If you’re planning to do it for fun, you can always keep posting whatever makes you happy.

Going all out on every single one seems the best way forward, but this may not be sustainable. The initial goal is to find signals. Do less work but make more output. Assess your analytics and see which one performs better and maybe find a trend among those posts.

Do they like it when you appear? Do they like it when there’s voiceovers or perhaps more casual and candid? Once you find the right combination, then you can double down on what works. Consistently.

With the things that work, make smaller tweaks. Let’s say A1, A2, A3. If you find that A3 works, double down again on A3. Then repeat; A3.1, A3.2, A3.3, assess and then double down.

The session covered the basics of branding; what it means, how to make people feel a certain way and how to set the right tone. Amal found it to be a great introduction, especially for anyone just getting started with branding.

She added that even for someone like her, who’s already familiar with branding, it was a good refresher and a reminder of how important branding is for businesses, especially new ones.

Amaru joined Bintang Search Season 5 to overcome stage fright and prove that fear shouldn’t hold her back. The journey helped her build confidence, confront self-doubt and embrace a balanced, authentic approach to decision-making. Looking ahead, she aims to compete strategically and strive for victory while enjoying every moment of the process.

With a filmmaking background, Amaru gained new insights as a contestant, learning about teamwork, leadership and personal growth. She highlights the importance of a positive mindset, relying on faith and inner strength during challenges. For her, success and setbacks are milestones in an ongoing journey, with her top 8 placement serving as a proud achievement!

We’ve recently installed a digital lock called Kaadas - S500-5W for our main door. We’ve been loving it so far. Up to 99 fingerprints, 21 PINS, emergency lock, cards are logged via Wifi on an app in our phone. No more duplicating locks and worrying about lock picking!

We bought a few things from Temu recently. Here are the top 3 finds from our purchases!

If you want to read the previous pages, head over to this link right here:

That’s all for this week. See you next week!

At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.

We strive for Public Victory. 

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.