The Spellbook Page #3 | Designing Beyond Personal Taste, Solving Problems, and Humanizing Commercial Storytelling
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This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:
🔦 Highlights
📌 Designing Beyond Personal Taste
Think “you”, not “me”
Have you ever considered how personal preferences in design might not always lead to solving business problems? It's a crucial aspect that applies to both personal and client's tastes. Overemphasizing either can result in long-term issues with audience engagement and results.
Customer-centric approach
Ready to shift gears and create designs that deliver? Here's what you need to do:
Stay objective and align your designs with business goals.
Focus on strategy, not personal preferences.
Dive deep into understanding the target audience's motivation, emotion, needs, and struggles.
Test, iterate, and double down on what works.
Prioritize what's best for the customers or audience over what's preferred by the designer or the client.
By adopting a client-centric approach, you'll enjoy benefits such as better engagement, clear messaging, a sense of community, and attracting the right customers. At AICREATIVV, we're all about strategic design. We strategize based on the intersection of business goals and customer needs, craft messaging that resonates, and go wide before narrowing down to the most focused ideas.
Give it a try and watch the magic unfold in your designs and business success!
📌 Solving Problems, Connecting Emotionally, and Conserving Energy
Solution-oriented mindset
Have you ever noticed that when you face a problem, understanding it thoroughly makes it easier to tackle? In today's issue, we'll dive into three important nuggets of wisdom to help you succeed in any situation:
A well-structured problem is half-solved: Unscrambling and clearly defining a problem can help unveil the path to its solution.
Feelings triumph over facts: People tend to remember how a message made them feel rather than the exact words. The way you convey information is often more critical than the content itself.
Preserve your energy: Focus on what truly matters and avoid investing your time and energy into people or situations that don't reciprocate.
Focus on what matters
Ready to put these insights into action? Here are some steps you can take right away:
When faced with a problem, take a step back and analyze it thoroughly. Break it down into smaller, manageable pieces to gain a clearer perspective.
Be mindful of your tone and style when conveying messages. Emphasize the emotional impact to create a lasting impression on your audience.
Evaluate your relationships and commitments. Prioritize your well-being and allocate your time and energy to those who genuinely value and support you.
With these strategies in your toolbox, you'll be well-equipped to navigate any challenge, communicate effectively, and preserve your energy for what truly matters. Happy problem-solving!
📌 Humanizing Commercial Storytelling
Hero’s Journey
Ever wondered how to tell your story effectively and captivate your audience? The key lies in a powerful storytelling structure called the Hero's Journey. By combining your story, your unique selling point, and your audience's desires, you can create a compelling narrative that resonates with people.
Here are the six essential parts of commercial storytelling:
Hook: Your story's headline or movie trailer. Focus on your audience's desires and introduce yourself.
Premise: Share your past struggles and vulnerability, showing who you were before embarking on your Hero's Journey.
Trigger: Explain the inciting incident that initiated your change. Build tension by showcasing the battle between the old and new you.
Outcome: Share the unexpected resolution that resulted from your trigger.
Lesson: Offer timeless wisdom that helps you overcome struggles repeatedly.
Conclusion: Lead your story towards a final sales pitch or call-to-action, clearly highlighting the benefits for your audience.
Creating the copy
Ready to create your Hero's Journey? Follow these steps:
Analyze your personal story, unique selling points, and audience's desires to identify the intersection that forms the foundation of your Hero's Journey.
Structure your narrative using the six parts of commercial storytelling, paying attention to each element's purpose and impact.
Craft your story with authenticity and emotion, ensuring it resonates with your target audience.
By following this process, you'll create a compelling narrative that captivates your audience, showcases your strengths, and highlights the value you bring to their lives. Happy storytelling!
🤳 Updates
Overcoming Perfectionism Paralysis
Last week, we posted on Instagram sharing about overcoming perfectionism paralysis. We discuss ways on how not to succumb to perfectionism and the consequences of not confronting the problem.
Celebrating A Long Week Holiday
In celebration of the first festive Raya after 2 years of the pandemic, we had a company-wide full week holiday to indulge ourselves in spending time with family, friends and loved ones. We also went to each other’s open houses. Here’s how that went:
Amaru's Openhouse
Imamull and Amal's Openhouse
Imamull and Amal's Openhouse with a bunch of our friends from the creative industry - taken by Hafiz Sulaiman's Film Camera.
✨ Recommendations
Explains research done on how creativity is expressed in the brain. Have a watch to help us understand and figure out how the insights can help us facilitate creativity.
That’s all for this week. See you next week!
At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.
We strive for Public Victory.
Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.
Let's unlock the magic of strategic design.
We hope this brought you value.
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