The Spellbook Page #3 | Designing Beyond Personal Taste, Solving Problems, and Humanizing Commercial Storytelling

This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

🔦 Highlights

• The Spellbook Page #3 | Designing Beyond Personal …

  • 📌 Designing Beyond Personal Taste

    • Think “you”, not “me”

    • Customer-centric approach

  • 📌 Solving Problems, Connecting Emotionally, and C …

    • Solution-oriented mindset

    • Focus on what matters

  • 📌 Humanizing Commercial Storytelling

    • Hero’s Journey

    • Creating the copy

• 🤳 Updates

  • Overcoming Perfectionism Paralysis

  • Celebrating A Long Week Holiday

• ✨ Recommendations

  • The Creative Brain, How Insights Work

📌 Designing Beyond Personal Taste

Think “you”, not “me”

Have you ever considered how personal preferences in design might not always lead to solving business problems? It's a crucial aspect that applies to both personal and client's tastes. Overemphasizing either can result in long-term issues with audience engagement and results.

Customer-centric approach

Ready to shift gears and create designs that deliver? Here's what you need to do:

1. Stay objective and align your designs with business goals.

2. Focus on strategy, not personal preferences.

3. Dive deep into understanding the target audience's motivation, emotion, needs, and struggles.

4. Test, iterate, and double down on what works.

5. Prioritize what's best for the customers or audience over what's preferred by the designer or the client.

By adopting a client-centric approach, you'll enjoy benefits such as better engagement, clear messaging, a sense of community, and attracting the right customers. At AICREATIVV, we're all about strategic design. We strategize based on the intersection of business goals and customer needs, craft messaging that resonates, and go wide before narrowing down to the most focused ideas.

Give it a try and watch the magic unfold in your designs and business success!