The Spellbook Page #6 | 1000 True Fans, Features vs Benefits & Targeting Everyone

This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

🔦 Highlights

• The Spellbook Page #6 | 1000 True Fans, Features v …

  • 📌 Audience, not customers

    • 1000 True Fans

    • Reframing your content

  • 📌 Features vs Benefits

    • The Difference

    • Breaking It Down

  • 📌 Targeting “Everyone”

• 🤳 Updates

  • Dan Lain-Lain Art Exhibition

  • JPMC Employee Wellness Launch Video

• ✨ Recommendations

  • Win Without Pitching Manifesto by Blair Enns

  • Reversing Modern Logos to 1920’s

📌 Audience, not customers

1000 True Fans

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.”—Jason Fried and David Hansson, Rework

Customers pay for your products, but an audience gives you their time and attention. They talk about your brand, protect your reputation, and support you fully.

Kevin Kelly’s idea of “1000 True Fans” shows this perfectly. True fans buy everything you create, travel to see you, and enjoy all your content.

“If you want loyal customers, be loyal to your customers.”—Johnny Earle, founder of Johnny Cupcakes

Reframing your content

Here’s how you can serve your audience: