This week, we're adding more pages to our Spellbook. Here's what we'll be talking about:

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.”—Jason Fried and David Hansson, Rework

Customers pay for your products, but an audience gives you their time and attention. They talk about your brand, protect your reputation, and support you fully.

Kevin Kelly’s idea of “1000 True Fans” shows this perfectly. True fans buy everything you create, travel to see you, and enjoy all your content.

“If you want loyal customers, be loyal to your customers.”—Johnny Earle, founder of Johnny Cupcakes

Here’s how you can serve your audience:

Do this consistently throughout all your platforms, you will definitely turn your customers into an audience.

Features tell you what your product, service, or organization can do, like its price, size, and specs. Benefits show what it can achieve and how it makes people feel good. Advantages are the link between features and benefits.

In This Is Marketing, Seth Godin explains it with a drill bit. A diamond edge is sharp (feature), so it can drill through more materials (advantage), helping you finish a DIY project and feel proud (benefit). Understand what your customers think. Be where they look. Give them what they want.

Here are three more examples:

Let me explain why you can't please everyone.

Surprisingly, many brands and businesses aim for this. Trying to create content or visuals that appeal to everyone can make you lose your brand identity.

Would you rather be a stranger to many, or have a loyal community?

Here’s a tip: Have a target audience. And I don’t mean just demographics, age, or gender. That’s too superficial.

Focus on understanding their

What’s their day like? What’s their story? What motivates them? Learn to speak their language.

Narrow your focus to widen your impact.

Create content that specifically resonates with these people.

Soon, you’ll find yourself building a community without even realizing it.

Curated by Elroy Ramantan, our team went over to his private exhibition to explore art coming from different parts of Borneo. Our designer, Mahmud Aziizi, also displayed his debut artwork!

Here are some shots from our production of the video above. It was a 2 full-day shoot starting from 5AM all the way to 7PM. You can watch this video via our private link:

Win without Pitching Manifesto helps creatives adopt the right mindset to be seen as professionals. It offers in-depth strategies for client conversations, reshaping how we view ideas, and understanding the value we can offer.

Will Paterson, a popular designer on YouTube just dropped an interesting video recently. We usually see creators attempt to modernize, improve and refresh brands/logos. But for this, he’s reversing it instead - to the 1920’s.

That’s all for this week. See you next week!

At AICREATIVV, we aim to make every person who engages with us 1% better — our members, our existing and potential clients, the business community, the creative community & so on.

We strive for Public Victory. 

Each week, we'll share insights, tips, and recommendations to help you learn the magical combination of strategy, creativity, and business know-how that truly enchants your audience.

Let's unlock the magic of strategic design.

We hope this brought you value.

Business owners, marketing departments & corp comms - have a project in mind? Let’s discuss.